Showing posts with label social networks. Show all posts
Showing posts with label social networks. Show all posts

Tuesday, February 28, 2012

Social network patent war?

Today the first salvo has been launched in what will likely be a brutal and bloody patent war in the social networking world. Yahoo! has decided to go after Facebook with several patents which were bought from Friendster a now long defunct social networking site. As I've mentioned in previous posts companies that start suing over patents likely have lost their competitive edge. However, I think this is going to have long reaching impacts.

Facebook will likely try to find something they can use to counter-sue Yahoo! Which I believe will open a huge can of worms. A large number of companies have put forth effort into creating social networks and there are companies that are built on top of those networks. Essentially, this is an entire ecosystems of companies and products that interconnect and work together. Until now, it has been rather peaceful except for a few angry words tossed back and forth.

I'm not really aware of what patents are out there for these types of sites, however, it is likely that all the major companies are going to be scrambling for patents. Some of the companies involved have already been in patents wars, Google for example. I don't think Google is going to sit by and allow other companies to attack them the way that Apple has gone after Android. This would be an extremely foolish business move so, I think it makes sense for Google to actively defend (attack) competing firms by acquiring patents and aggressively targeting firms that may be infringing.

Apple has also tried to get into the social networking side of things with their Ping network. Based on their previous patenting strategies, it seems likely that they have built their own war chest of patents and we know how Apple likes to use them.

Yes, much of this is simply speculation. However, as the entire ecosystem of social media and networks have developed into a huge new area of business and marketing, we need to be aware of how these could impact us. Systems that allow access to multiple different social media accounts could be shut down using patents to enforce the use of each platform. I use tweetdeck and I know other people that use Hootsuite they essentially work in the same way (results may vary), but could a patent derail their use? I don't know at this point, but i'm not happy about the prospect. I've mentioned before my distrust of Facebook, which is why I use tweet deck and sign in using Incognito. An all-out patent war could seriously disrupt this growing environment and reshape the way we use these networks.


Monday, October 24, 2011

Internet and Social Media books: A comparison between Lessig and Shirky

Recently I've read two books related to the internet and to some extent social media. The first book I've mentioned and quoted repeatedly, Code 2.0 by Lawrence Lessig. The second is a book I just finished called Cognitive Surplus by Clay Shirky which is about how as the internet has evolved and grown we have been able to create our own content instead of simply being passive consumers.

Despite the fact that Code 2.0 was originally written in 1999 and then updated in 2006 and Surplus was written in 2010 I feel that Code is still more relevant. Some of this can be attributed to the approach of the authors. In both cases the authors discuss specific websites and how they impact social interaction between different actors. As side from arguing that the free time and the increased ability to create, Shirky focuses on social connections and ignores other considerations related to content creation. He oversimplifies the skills required to create new content and ignores vested interests ability to prevent content creation.

Lessig on the other hand, creates a framework where it is possible to analyze the interactions between the various actors that interact on the internet. He looks at the market forces, social forces, regulatory forces, and social norms that interact with the internet in different ways. In this way Lessig is able to create recommendations to improve the interaction with the various forces acting on the internet. His goal is to create a safe internet that allows privacy, transparency, great places where economic exchanges can happen and required controls to prevent abuse of the internet.

There are some other differences between these books. Shirky reminds me of Thomas Friedman's the World is Flat. It's an incredibly optimistic view of the internet. Effectively the author can't find anything wrong with the social interactions that occur on the internet. He isn't concerned with the privacy issues with sites like Facebook, hacking issues both white and black hat and censorship at any level. He ignores these issues and looks at the community aspect. Which is fine, but he should at least mention these factors as they can seriously impact the quality of a community that's being created. Lessig has a much less optimistic outlook and in fact believes that the internet will allow the government unprecedented access to our personal information and control over the information we control.

I think that these two books represent well the different ways that people look at the internet. I personally have a Lessig outlook. This maybe for a few reasons. I've read a few of his books, I can be cynical and I don't have endless optimism for any technology. I think that the internet is an amazing thing. That people are creating more content, but it's going to take some time before it gets to the point that Shirky is dreaming of. One of my friends over at KBMOD things that within a few years everyone will have a YouTube account the way that everyone has a Facebook account. I'm skeptical of this. I think there's more time required to be effective at being a YouTuber than being a Facebooker. Which will decrease the number of people that are willing to take up a hobby. Facebook takes about 10 seconds to update, with YouTube you have to feel comfortable in front of a camera or talking over some sort of content. I think it'll happen over time, but I think there will be something of a U shape of users. I think older generations that have more free time will pick it up.

I think both books have a positive outlook on the internet and social media. They both think that the more connections that happen the more connections that can occur. Overall, I personally think that if you're interested in the different forces interacting in the internet Lessig's book is for you. If you're interested in a rosy outlook on the positive impact of the internet then read Shirky's book.

Wednesday, October 19, 2011

The trouble with experts...

I wrote two blogs in September about technocrats and how as experts of science and technology they some times think they know what's best for the larger population. The problem becomes when these scientists start to venture outside there area of expertise. They start arguing about topics with a voice of authority on a topic they know little more than a lay person. The difference may be that they pick it up a little bit easier. However, they are also some what blinded by their own knowledge of other topics and not listen to a knowledgeable person.

I'm picking on scientists right now, but the truth of the matter is this happens all the time. There's a well known (in the US) and depressing example of this during a climate debate in the US congress. During a hearing Rep John Shimkus called a bishop to testify, where he read a passage from the bible where god said he would never flood the earth again, he then went on to say that god decides when the end of the earth will happen, so he's confident that global warming is a fraud (see youtube video). The scary thing is that this guy is the chairman of the subcommittee of environment and economy. The bottom line is that he feels he's an expert of the bible and of religious matters and is using this in a context that he's not an expert.

These are just two examples but they bring me to my main point. There's a greater difference between acknowledged experts and self appointed experts. Scientists have degrees and go through formal training to become experts. Congressmen also typically are well educated and are voted into an expert position by their constituents. If they are experts or not is clearly up for debate, but at least they have been accepted by at least one community as a whole.

Then there are the self-styled experts. I think the two most obvious ones are leadership gurus and social media experts. I follow a few of each on twitter and some of what they have to say is really frustrating. For example the leadership gurus typically have some trite quote from some one. Something along the lines of "When a window of opportunity opens don't pull down the shade" (literal quote not sure who it's from). First of all, this is an incredibly easy thing to say, but horribly difficult thing to do in practice. In the entrepreneur literature I've been reading one of the biggest indicators of entrepreneurial behavior is the ability to notice when there IS a window of opportunity. The second is having the means to take advantage of it before it closes. In the case of academic spin-offs this can be measured through the resources the university has on hand for an academic to start a firm. This is in terms of technology transfer offices, incubators, equity stake investments, licensing and venture capital. Sadly, the skills to identify these windows can't be taught at a seminar. They can only be taught by being surrounded by people that are already able to find them. The ability to exploit them comes from being in the right place. So, if you want to leverage your opportunity as best as you can then you need to figure out how to put yourself in the right position to take advantage of it. See how fun it is to be trite!! The fact is you can control that, it's not easy, but it's possible.

The second group, social media experts, are equally frustrating but for different reasons. The first is that their focus on social media blinds them to fact that in many cases it plays a very small role in day to day business operations. For example, many social media experts say that if a firm doesn't do social media then they are going to fail. That's insane. Many firms the end customer never deals with. There are tons of suppliers that don't need to care about social media at all. An example of this is a company that supplies chemicals to Intel to make semiconductor chips. Most likely a firm like this doesn't have social media, because it never deals with random people.. Now, if you are a firm that does deal with the end customer, we the consumers, then yes you should have some form of social media. That's not to say that some of these supplier companies don't have them because they need to deal with environmentalists or some other protest group.

The other problem with these social media experts is they very easily start to move into other aspects of business. If you keep within your social media bubble I have no problems with you at all. In fact, you're doing something that I am really bad at. You're what Malcolm Gladwell would call Mavens. You're connectors, you have a great deal of contacts that listen to what you say. In social network theory you'd have many structural holes. This is a good thing for you as a person. However, when you start to believe you're an expert in other topics that's when things get dangerous. I read two articles in the past two days that really irritated me. The first article discusses a five step plan to save Google from Google+, it really shows that this guy doesn't have any understanding of how Google itself works. He basically calls for splitting the company and firing the management group. Google made 9.2B in revenue with over 2B of that as profit. He says Google needs to innovate. Google is cutting bad unused apps and getting back to the core business with plans to work on innovation. While the author is an owner of a small start up, he doesn't really know how large companies work and bases his comments entirely on social media aspect of Google.

The second article was on an unofficial facebook blog which argues that Google is done because facebook came up with some algorithm that focuses on keyword correlation. The algorithm is an iterative process and gets better with time. Pretty innovative, but Google's been doing this a long time. Every time they've been challenged in terms of search Google has stepped up to the plate and kept it's dominance in results.

The final point I'd like to make is that social media experts clearly understand the importance of social capital. You can see this from the amount of retweets they send out, the thank yous and the use of Klout. All of these tools indicate an understanding of the need to scratch some one's back to have them do it back. However, they apparently aren't able to understand how to extend this to firms. I believe that Google has a great deal more social capital than Facebook. I would say that Google and Apple have about the same level of social capital where neither company can do wrong in the eyes of a large portion of the population. I'd argue that Facebook, on the other hand, has as much social capital as Microsoft in the late 90s and early 2000's. No one trusts them. They have had a virtual lock-in on the market since Myspace couldn't keep up with their innovations and borrowing of ideas. Now that there are new platforms opening up its obvious that Facebook has the most to lose. Google will make missteps as they develop Google+ into a different platform than Facebook. For a service that is as young as it is, I'm surprised it hasn't made more.

So, you ask, what gives me the right to comment on these people, are you an expert? I don't know if I'm an expert, but I've been trained to look critically at arguments like those presented by the social media experts. I understand business strategies and environments that allow people to create new firms. I would argue that Google+ is effectively a case of corporate venturing, where Google created an internal start-up that produced Google+. So, in the end, yes I think I have the proper insights to address these points.

Tuesday, October 18, 2011

Ubiquitous free high speed wireless: Society

This is the last post I discussed the impact on the computing industry of ubiquitous high speed free wireless internet. In this post I'll discuss some of the societal changes. In some ways the societal changes may be smaller, at first, than we'd anticipate.

First, we've seen how much people have jumped on playing with their phones in public spaces. I fully expect this trend to continue and in fact to increase. Simple to play games like Angry Birds will become more advanced and will likely look better. People will do more work on their phones and will likely begin using video calls in public. Which will be annoying, but it's going to happen.

There may be a wave of apps that will try to increase the amount of social interaction of players. This doesn't mean that we'll have an increase of in person social interaction, but will likely be an increase of virtual social interaction. Which for some people is significantly better than what would happen otherwise.

I think that the ubiquitous internet will have a mixed impact on the ability to do work. As it is a lot of people already spend a great deal of time working from home off the clock. This will likely increase, but I think there will be a trade off. As people will, hopefully, be able to work while commuting more easily on trains and buses. People will begin to work in more places like cafes compared to the amount that currently do.

There will be other changes as new devices and applications are created to take advantage of the high speed internet. Many of these changes will happen as these devices are developed.

I would like to be completely optimistic that the greater the amount of internet will lead to a larger amount of user created content. That the increase of wireless internet will increase personal engagement in political and social activities, but I don't think it will. I think that there will be a small increase because there will be a larger number of people that weren't able to do it before are able to do it.

I think that a high percentage of engagement in social networks, content creation and other types of engagement will take some time to occur. I think it's because of a mind set. A lot of people have no desire to become involved in these types of things. I would like to imagine that these changes will happen over night. However they will not. People will need time to understand how to exploit this infrastructure. It will take time for unique social experiments to develop using the network. Some people will understand immediately how to create new tools for the new environment, but it will take many established firms time to fully exploit it.

It will also take people time to adapt to the change. It's not obvious in what ways the average user will exploit this technology. In many ways it will just increase the amount of general web browsing going on, in other ways video viewing will increase as well.

In this series I've looked at how our government, business, computer and social environments will change based on ubiquitous free wireless internet. It will have immediate changes and longer term changes that currently fall into the realm of science fiction. Device makers and app developers will have a new world to exploit because of increases in computing power locally and remotely. Creating novel methods of using this power is what will drive the next phase in our economy.

Saturday, October 15, 2011

Ubiquitous free high speed wireless: Business

In my previous blog I discussed some governmental issues with ubiquitous free high speed wireless internet. In this piece I'm going to discuss the impact on businesses. I'll start with some really obvious impacts and then move into some that may be more interesting.

First, this would effectively kill the current business model for telecoms. Not just internet providers but it would also have a massive impact on telephony and television providers. Internet providers would basically go out of business unless the governments that implemented the network hired them to manage the networks and perform the upgrades required to ensure expected performance. It should also be expected that net neutrality should be the norm as the internet is free as in free beer and as in free speech in a situation like this. This would impact telephony in a similar manner. With free internet phones could be designed to work on wifi (or whatever the network type is) and use services like Google Voice (which is popular in the US and free). These services provide a telephone number as well. Further more skype communication or similar type programs could become the norm as they are free and easy to use. The impact on television would be a continuation of the current system. With Netflix and Hulu driving usage to the web. Without easy access pirating will be the norm and extremely easy.

In the US Starbucks is extremely popular for two reasons, gigantic flavored coffees and free wireless internet. I think in the Dutch context free wireless internet would spur an increase in the amount of business meetings that happen at cafes. With the slow service which is designed to encourage conversation and being social, it would be a great way to work remotely from outside of home. As it stands there aren't that many places, at least in Eindhoven, that have wireless internet like that. I think it will spur sales at restaurants.

The broadband movement is already increasing the number of people that can work from home and be educated at home. I think there will be some differences though. Mostly because of the freedom that is allowed with the wireless connections. You are able to connect everywhere and anywhere. I think this will create more flexible schedules. I'd be able to work nearly as easily on a train as I would be able to in the office. I would be able to get on a train at the time I'm supposed to be at work get there for some meetings and finish up around the same time just on the train.

I think that there will be more business models based on highly interactive advertisements and user driven actions out in the "wild." I've seen a lot of the QR codes outside of buildings as it is, but I think there will be an increase in the number of these. Users will be more willing to activate them because they are going to get the data from them significantly faster than previously. This will drive traffic to these sites and potentially new jobs from the different types of videos/ads that could be created with them.

I think this will also be something of a technological discontinuity. Broadband at home encourages one type of behavior, but I think there will be very different interactions with broadband everywhere. In the long term there could be a slew of different devices that will take advantage of the continual connections. Clothing could be that could measure the current weather conditions real time which could be uploaded to get real time weather information. We could collect data at levels we've never seen it before. This is just one usage of the informational sphere we'll be living in. There will be a huge number of new applications that will radically shift the way people think about knowledge, information and computing products. Predicting the next wave of technologies based on the wireless web is difficult. It's likely to be impossible.

However, I think that in my next blog on Computing, we'll see the largest changes.

Thursday, October 6, 2011

Remembering Steve Jobs

This post will piss a lot of Apple Fans off. I'm going to say that now.

Steve Jobs was a great designer. He built a company up twice based on maximizing control over the hardware, design and the software. He was able to do this an incredibly well. He was able to use this skill to dominate the early computer industry. However, under more competition Apple faltered as it relied heavily on a single creative driver. The designs that Apple created were radical design, these designs in a way constituted a type of radical innovation. The components within the computers themselves weren't radically improved over the competitors, the design was what made it special.

This is the same for the iPod. By the time the iPod came out there were already many MP3 players and many of them were doing very well. What Apple was able to do was make it simpler to move music onto the device and interface with the device itself. This is the radical portion of the iPod. I feel that this is exactly what happened with the iPhone as well. They created a radical design for the interface, but in many cases didn't even have legacy features.

Apple does a great job in marketing what any other phone maker would have expected as a normal feature. Even some of the biggest changes, like the fantastic screen it's an incremental innovation. As a consumer I fully expected some of the newest phones to have amazing screens.

One of the things Jobs did best was to get people to buy the newest version of Apple's phones. The iPad was also a very similar type of innovation. It's a gigantic iPhone. However, the reason it worked so well was the fact that iOS was able to scale up and work well on it. In the end I feel that Jobs was able to use cases of Radical Design innovation with incremental technological innovation a loyal consumer base to turn products into massive success.

However, Jobs has also turned Apple into one of the largest patent trolls in the world. With the level of control that Jobs had over Apple, it seems unlikely that he would not have initiated the litigation. Jobs did remember how they lost the PC war in the 80's and 90's. I think that Jobs is attempting to use patent law to control the market. There were no software patents during the initial PC battle, however there are software patents now and Apple has been patenting a great deal in order to control how devices are marketed and developed.

Finally, I think that Jobs was what Jim Collins called a level 4 leader. Similar to Lee Iacocca (of Chrysler), Jobs was able to control Apple through sheer personality and create a great company. However, he doesn't like dissent and would probably pull a George Lucas and change the original Star Wars trilogy.

Jobs did have a vision of what devices should look like and how they should work. He was excellent at creating great designs. He will be remembered for saving a trouble company, bringing design back into mobile devices and forcing a huge number of companies to compete in the mobile market space.

Sunday, October 2, 2011

Facebook dirty filthy liars

Facebook has patented the ability to continue tracking users after they have left their website. Despite this Facebook repeatedly claimed that they were not in the business of tracking their users. However, Facebook's business is knowing their product as well as possible. You are their product. They are extremely interested in knowing everything they can about you. Why? It's really simple. The more they know about their user's online browsing activities the better they can customize ads for you. I imagine that they will create some pretty sophisticated models to determine who will click what sorts of ads. The more people click the more accurate the ad targeting will become.

While individual users do have a web "fingerprint" as the EFF puts it, people will typically browse the same types of websites together. For example people who play fantasy football will be going to yahoo! sport (or some other competing service), they then visit sites like espn, sports illustrated and probably a few sports blogs to try to figure out the best way to get an edge in their game this weekend. Facebook will take this data and aggregate it for a larger set of data. As there are 800 million facebook users and millions of players of fantasy sports, this data could be extremely useful for Facebook to use in placing ads. From these data they may be able to determine which sports team you're interested in, which players are on your fantasy team, and then display ads for jersey's from that team or for a specific player. They will also be able to figure out which ads will have an higher likelihood of someone with your browsing profile to click on.

Facebook will then be able to set a premium for ads that they do this with, or they will earn more money from the number of clicks a given ad gets. This of course is why Facebook has decided to collect this data. Some of it seems harmless enough. It's not that big of a deal that Facebook is getting my fantasy football information, why should I care? Well, you don't just use the internet for fantasy football, you use it for banking, shopping and a plethora of other activities. Do you know what data facebook is collecting? I certainly don't. From the patent it is unclear what protections they are providing on the data they are collection. It also doesn't say what data they will be collecting when you visit a third party site.

As a personal precaution I have started to use Facebook in a separate instance of Chrome using the Incognito function. This prevents my browsing history from being saved and deletes many cookies. I have also taken to deleting all my cookies every time I close my browser. I don't do it myself Chrome does it for me. Additionally, these settings are available for both Internet Explorer and Firefox. I suggest that you look into doing similar safety measures to prevent Facebook from getting information from you that you don't want them to have.

Finally, the other thing that isn't really discussed in many places that mention the ads, this data is also being provided to law enforcement agencies. Now of course there's the whole if you aren't doing anything wrong then you don't have to worry about anything. However, this worries me regardless because I'm losing my control over what information is going to the government and companies. I don't like that. Patents like this one and cookies that record our daily activities are changing our private life into our public life.