Social network patent war?

Today the first salvo has been launched in what will likely be a brutal and bloody patent war in the social networking world. Yahoo! has decided to go after Facebook with several patents which were bought from Friendster a now long defunct social networking site. As I've mentioned in previous posts companies that start suing over patents likely have lost their competitive edge. However, I think this is going to have long reaching impacts.

Facebook will likely try to find something they can use to counter-sue Yahoo! Which I believe will open a huge can of worms. A large number of companies have put forth effort into creating social networks and there are companies that are built on top of those networks. Essentially, this is an entire ecosystems of companies and products that interconnect and work together. Until now, it has been rather peaceful except for a few angry words tossed back and forth.

I'm not really aware of what patents are out there for these types of sites, however, it is likely that all the major companies are going to be scrambling for patents. Some of the companies involved have already been in patents wars, Google for example. I don't think Google is going to sit by and allow other companies to attack them the way that Apple has gone after Android. This would be an extremely foolish business move so, I think it makes sense for Google to actively defend (attack) competing firms by acquiring patents and aggressively targeting firms that may be infringing.

Apple has also tried to get into the social networking side of things with their Ping network. Based on their previous patenting strategies, it seems likely that they have built their own war chest of patents and we know how Apple likes to use them.

Yes, much of this is simply speculation. However, as the entire ecosystem of social media and networks have developed into a huge new area of business and marketing, we need to be aware of how these could impact us. Systems that allow access to multiple different social media accounts could be shut down using patents to enforce the use of each platform. I use tweetdeck and I know other people that use Hootsuite they essentially work in the same way (results may vary), but could a patent derail their use? I don't know at this point, but i'm not happy about the prospect. I've mentioned before my distrust of Facebook, which is why I use tweet deck and sign in using Incognito. An all-out patent war could seriously disrupt this growing environment and reshape the way we use these networks.

Crowd Source Legislation

Crowd sourcing, is a name for a group of people taking part in something from all over the place. One of the first initiatives like this is open source software, a more recent version is Crowd source funding for businesses. These started as initiatives to give micro loans in Africa and other developing countries. More recently, websites like Kickstarter have allowed everyday people to help get new ventures starting (I plan on writing more about this later).

So what's the deal with the legislation? Well, essentially, this is building upon the momentum Reddit and other websites generated during the SOPA/PIPA protests. Members have decided to create something like an internet bill of rights. The idea is the create a better balance between content holders, private companies, governments and users. In China there's a great deal of censorship and Google and Twitter have both announced censorship based on the location of the user. This type of censorship would have killed the Arab spring before it happened.

OK? but that's not going to effect me in the US. Well, we don't know that. Yes, we have provisions against free speech, but that's against governments censoring speech. It's difficult to know what a private company will censor when this speech is in a quasipublic/private space. Facebook routinely censors groups and speech on their site. Additionally, look at what's happening with MegaUpload.com and their users. There was legitimate use on the website and the Department of Justice doesn't care. The EFF and the hosting company are working to find the legitimate data held on the site.

One of the goals of the act would be to reduce the ability of sites to censor speech. It's clear that this is an important goal of the act. Additionally, there are programs, like TOR, that have been developed to allow people behind censorship to circumvent it (See my post about how TOR works). However, there could be penalties for people that use TOR in the US to help people circumvent the censorship. These types of ideas are what the goal of FIA is.

If you're interested in taking your anger at SOPA/PIPA into a new direction and potentially become more involved in our government check it out here: http://www.reddit.com/r/fia/

But that's US based stuff. Yes, sure it is. It seems like most of the users interested are from the US. Many of the users involved would like to see this become a treaty instead of just a law. In that case involvement from many different countries would be ideal and requested. Additionally, there is no reason why this type of legislation should be restricted to the US. These ideas are universal.

On Being the Product

Today I've read and reposted a few articles (another) about users being the final product for several companies. These of course are facebook, twitter, google (in various forms including plus), yelp and the list goes on. Personally, I think that the claims that we are only the product is a bit of simplification. There is no doubt that we are the product, however, it's also a matter of to whom are we the product? For instance, my blog, which I post on facebook, twitter and Google Plus allows others to be consumers of my content. The people who are my friends, followers or in my circles are able to consume my content. We are not merely products to companies, but we are products for other people as well.

We consume what are friends put out there. We have habits an manners in which we'd like to be able to consume that information. However, we're running into a bidirectional problem. We're losing control over what information we're sharing and we're losing control over how we consume this information. In Tom Anderson's (of myspace fame) post about the changes in facebook, he mentions something called seamless sharing, where you have to do nothing and it's instantly shared. This, to me, raises all sorts of privacy concerns. In this TED talk the speaker addresses the problem of filtering algorithms in google and facebook.

I think it's very obvious that Facebook still realizes that we're consumers of the information. For without our work as the product, posting links, pictures and statuses, there'd be no facebook. However, without us as consumers reading various different posts and clicking related links there'd also be no facebook. The product we are to non-fellow consumers comes down to our network, what the people in our network are interested in and whatever information that is automatically shared with facebook through our web browser.

We need to be aware that this trend is going to continue. We as users and consumers need to fight to get control over our data and the right to control what we share when we share it. This gets back to my points in my earlier blog posts about pseudonyms and truly being anonymous on the web. If you are interested in knowing at least some of the information that you've shared on facebook over the years in some countries you are able to download a copy of your facebook history. I haven't done so yet, but I plan on it. If it is not available in your country, try to get the rights to your data.

While facebook is using you as a product, you still should have the right to demand the information they have on you and are selling to 3rd parties. Being the product isn't fun, however, it's nothing new. We've been the product for years and have never really complained. The difference now, is that the information about your personally has never been better and is only going to get better the more you give them. For free.